FounderS of Momina Modestwear - Canada's largest online hijab store

The faces behind the brand

Fareeha & Haider

A memorable photo from the beginning of our journey in the summer of 2019.

It's just the two of us.

We tied the knot in the summer of 2019 and lived in Mississauga, ON, until the end of 2020.

After taking a spontaneous three-day drive to Banff national park, we started exploring the idea of moving to the city of Calgary. And within five weeks, we packed up our house and drove to Calgary to our current home, where we have been ever since.

We both work in the tech industry and have 9-5 jobs.

Outside of work, most of our time is spent on Momina Modestwear. We work on every single aspect of this business ourselves. Everything is done in-house, from product development and photography to copywriting and website design.

We strive to ensure our content and products align with the religious and moral values set forth in Islam. Hence, you may not see us following trends. Everything we do has had a tremendous amount of thought behind it.

Fareeha - Founder of Momina Modestwear

Fareeha

THE AESTHETIC GURU

Anything and everything to do with creativity.

Fareeha manages our social media and content creation as well as photography and product design.

Haider - Founder of Momina Modestwear

Haider

HANDS ON TECH

Haider handles the technical side of things.

From our website design to marketing and all the boring accounting and legal work.

What we Stand for

Our Values

Kindness

In a world where you can be anything, be kind.

"...Allah is kind and he loves kindness in all matters..."
Sahih Muslim 2593

Empathy

Putting yourself in other people's shoes.

"The belivers in their mutual kindness, compassion & sympathy are just like one body..."
Sahih al-Bukhari 6011

Tawakkul

What's meant for you will find you no matter what.

Sufficient for us is Allah, and [He is] the best disposers of affairs.
Holy Qur'an 3:173

Founders of Momina Modestwear

Better Together

WHAT WE DO AS A TEAM

Anything to do with strategy, long term planning and product development is a team effort.

Of course, Billu Billu is always there to offer her assistance.

Why we do it?

It's Bigger than Us.

We have envisioned something and desperately want to make it a reality. Here's a short 3 minute read on why we do it.

WE WOULD LOVE TO HEAR YOUR STORY!

Share your story of Modesty with us.
We would love to use our platform to share it with other sisters out there.
You never know who might get inspired.