Meet the founders - Momina Modestwear
The faces behind the brand
Fareeha & Haider
A memorable photo from the beginning of our journey in the summer of 2019.
It's just the two of us.
We tied the knot in the summer of 2019 and lived in Mississauga, ON, until the end of 2020.
After taking a spontaneous three-day drive to Banff national park, we started exploring the idea of moving to the city of Calgary. And within five weeks, we packed up our house and drove to Calgary to our current home, where we have been ever since.
We both work in the tech industry and have 9-5 jobs.
Outside of work, most of our time is spent on Momina Modestwear. We work on every single aspect of this business ourselves. Everything is done in-house, from product development and photography to copywriting and website design.
We strive to ensure our content and products align with the religious and moral values set forth in Islam. Hence, you may not see us following trends. Everything we do has had a tremendous amount of thought behind it.
Fareeha
THE AESTHETIC GURU
Anything and everything to do with creativity.
Fareeha manages our social media and content creation as well as photography and product design.
Haider
HANDS ON TECH
Haider handles the technical side of things.
From our website design to marketing and all the boring accounting and legal work.
What we Stand for
Our Values
Kindness
In a world where you can be anything, be kind.
"...Allah is kind and he loves kindness in all matters..."
Sahih Muslim 2593
Empathy
Putting yourself in other people's shoes.
"The belivers in their mutual kindness, compassion & sympathy are just like one body..."
Sahih al-Bukhari 6011
Tawakkul
What's meant for you will find you no matter what.
Sufficient for us is Allah, and [He is] the best disposers of affairs.
Holy Qur'an 3:173
Better Together
WHAT WE DO AS A TEAM
Anything to do with strategy, long term planning and product development is a team effort.
Of course, Billu Billu is always there to offer her assistance.
Why we do it?
It's Bigger than Us.
We have envisioned something and desperately want to make it a reality. Here's a short 3 minute read on why we do it.
WE WOULD LOVE TO HEAR YOUR STORY!
Share your story of Modesty with us.
We would love to use our platform to share it with other sisters out there.
You never know who might get inspired.