Assalamu Alaikum,

As we sit down to pen this message, words fall short to express the profound sadness and grief that we feel for the tragic events unfolding in Palestine. The images of pain, the heart-wrenching stories of loss, and the echoes of despair have deeply shaken our global community. Each life lost, every child that cries, and every home destroyed leaves an unforgettable mark on our collective conscience. Our hearts are heavy with the grief and sorrow for our Muslim brothers and sisters in Palestine.

In moments like these, our personal desires and commercial pursuits must be secondary. Thus, this November, rather than asking you to spend with us, we appeal to the compassion within you to donate whatever you can to assist the people of Palestine in their hour of need. Every contribution, no matter how small, has the power to make a difference in someone's life.

Where you can donate:

We recognize, however, that for many, purchasing modest wear during this time may be a necessity. We've received numerous messages from those of you waiting for our annual Black Friday Sale. In our commitment to serving our community, we've made the sale live. However, out of respect and the dire need for focus on the Palestinian cause, we have chosen not to advertise this sale.

If you've been waiting and need to make a purchase, we understand and appreciate your support. But if you can, even in the smallest way, prioritize helping those in dire need in Palestine, it would make all the difference. To play our part, we will be donating 100% of our profits from the Black Friday Sale to humanitarian efforts in Palestine. It's a small gesture, but one we hope can help make a difference in the lives of those directly impacted.

Though no amount of support can ever truly mend the deep wounds or fill the void left by lost loved ones, we hope that our collective contributions can alleviate some of the immediate suffering of our brothers & sisters in Palestine. May Allah protect the people of Palestine and ease their pain and suffering.

Fareeha & Haider
Founders of Momina Modestwear